Press and brand resources
Bearmore press kit
Bearmore is a complete toolkit for wellbeing. One app that brings together research-based guidance and practical tools to help people get started and keep going. It's relevant, flexible and built for real life.
Everything below is free to use in coverage. For anything else, email contact@bearmore.com.
Boilerplate · 50 words
Bearmore is a wellbeing app, the complete toolkit for busy people who want to get back on track and live well. It's research-based, relevant and flexible.
Bursts are one way to get started: free routines with the activities, order, timing and guidance worked out, then assessed for quality and difficulty.
Boilerplate · 100 words
Bearmore is a wellbeing app, the complete toolkit for busy people who want to get back on track and live well. It's research-based, relevant and flexible.
Bursts are one way to get started: free routines with the activities, order, timing and guidance worked out, then assessed for quality and difficulty.
Bearmore covers 46 research-backed activities, with more than 1,164 guides across text, audio and video, all free to access. Membership adds a game plan, insights and progress tracking to help people stay consistent and work towards goals that matter.
Founded in Australia, Bearmore launched in app stores in 2025.
Do something worth bragging about
A Burst is a rewarding way to do a few activities for yourself in one go. The key details are worked out: what to do, in what order, and for how long, all quality-scored. All for free.
The activities, timing and guides you'll need are all worked out.
Every Burst gets a quality score and a difficulty rating.
Pick a Burst, schedule it and do it.
When it's time, Bearmore takes you through the whole Burst.
Australia
Founded and headquartered
2025
Launched in the app stores
$2M+
Founder funding
144
Bursts available
46
Evidence-backed activities
467
Quality studies assessed
1,164+
Free activity guides
2,401
Activity pairings assessed for sequencing
How we assess: bursts.bearmore.com/how-we-assess (opens in a new tab)
Aulay Macaulay
Aulay is the founder and CEO of Bearmore. After 13 years creating a technology company from the ground up and eventually selling it, he put his experience, time and significant personal investment into tackling a problem he cares about: how quickly good habits can fall apart when work and life get busy.
He brought together a research and engineering team around a few core beliefs: wellbeing should work with the realities of life, people should be able to rely on clear information about what works and why, and useful wellbeing information shouldn't be buried in jargon.
Those ideas have been central to Bearmore from the outset, first through its activity guidance, planning and progress tools, and more recently through Bursts. With Bursts, Aulay has extended the same thinking to the way wellbeing routines are put together, assessed and scored, giving people more to go on when deciding what's worth their time.
Logo pack
Wordmark and badge. SVG and PNG, light and dark, mono. Clear space: one rosette height on every side.
Download ZIP →Brand colours and type
The Daylight brand set tokens and the two faces, Bricolage Grotesque and Figtree, as a short table.
Open the table →App screens
App Store and Google Play current set, device-framed and flat. Current UI only.
Download ZIP →Clear space: keep at least the height of the rosette (1 R) free on every side of the wordmark and the bar, a quarter of its height around the bear head; never smaller than 24px tall on screen.
Store listings: App Store (opens in a new tab) · Google Play (opens in a new tab)
| Spicy orange | #FF5733 | --primary |
| Liquorice | #0B0004 | --color-ink |
| Cream | #FAF3E7 | --color-cream |
| Paper | #FFFBF4 | --color-paper |
| Bricolage Grotesque | Headings | |
| Figtree | Body | |
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